1
Scan it
Point the camera at any item. Binly recognises it in a second — packaging, food, batteries, the lot.
Now in private preview
Know which bin.
Know which bin.
Every time.
Binly teaches you which bin every item goes in — for your council, your address, your collection day. Voice-guided. Hands-free. Five seconds an item. Local rewards for getting it right.
Web prototypelive in browser today
iOS appin private beta
UK-builtdesigned with councils in mind
Mixed recycling
Food waste
Paper & card
+12 points
9:41
Detected
Aluminium can
Mixed recycling
+12 points
53 to a free coffee
Three taps. No guessing.
The bin-lid hesitation is over. Binly is designed to tell you exactly where every item goes — based on your address, your council, your collection day. The scanning flow already works in the prototype today.
2
Learn the right bin
Binly voice-announces the bin and tells you why — rinse if sticky, lid off, wrong stream for your council. Every scan, a five-second teaching moment.
3
Earn rewards as you go
Points for every correct scan. Spend them at local indies, big chains, or plant a tree on your block. Rewards are the hook — the habit is the change.
Know the lid before you lift it.
Different councils, different rules. The prototype already maps items to the right bin for each council's waste streams — we're seeding the rule library borough by borough.
Mixed recycling
Cans · Plastic bottles · Glass
Paper & card
Newspaper · Boxes · Cartons
Food waste
Scraps · Peelings · Tea bags
Soft plastic
Bags · Wrappers · Films
General waste
Whatever's left overFrom pizza box to power tool battery.
Three ways to scan — camera, voice, barcode — backed by an object-detection model plus a Google Vision fallback. The library starts with everyday UK supermarket items and grows with every miss you report.
Aluminium can
Plastic bottle
Cardboard
Coffee cup
Glass bottle
Banana peel
Newspaper
Foil
Soft plastic
Battery
Lightbulb
Electronics
Tea bag
Eggshells
ClothingGrowinglibrary, weekly
Points that feel like actual money.
The reward marketplace is the next thing we're building. No mystery vouchers and no "10% off your next" anything — real coffees, real tickets, real trees. Here are the four reward categories we're signing partners for.
Free coffee
For local independents. Talking to a handful of London cafés first.
~65 pts
Cinema ticket
National chains and indie picturehouses — the natural anchor reward.
~320 pts
Flagship reward
£5 high-street credit
Cashing out points as credit at partner shops. Council-anchored.
~500 pts
Plant a tree
Pointing donations at a verified UK woodland project. In conversation.
~180 pts
Good for you. Good for everyone.
The whole thesis: residents, councils and the planet should all get something out of every correct bin. Here's how Binly is being built around all three.
For you
Earn points every time you bin something right. Cash them in for things you actually want — once the reward marketplace goes live.
- Designed for meaningful cashback, not gimmick vouchers
- No subscription, ever
- Streak bonuses already in the prototype
For your street
Cleaner bins mean fewer rejected collections, fewer overflowing pavements, happier neighbours. That's the outcome we're optimising for in council pilots.
- Reduce contamination tags via correct sorting at source
- Drive footfall to local shops via reward redemption
- Block-wide leaderboards in development
For the planet
Every correct scan saves carbon. We track per-item impact in the prototype already — the home-screen widget will surface it as the iOS app stabilises.
- Per-item CO₂ savings tracked in real time
- iOS home-screen widget (just built)
- Verified-woodland donations on the roadmap
Kids mode
Try Kids Mode in the prototype
Meet Binly — the friendliest bin you'll ever know.
Flip the toggle in the prototype and the whole app shifts: bigger fonts, a mascot reacting to your scans, sticker rewards, and a read-aloud option. Built for households where grandparents and 7-year-olds use the same app.
Stickerscollected per scan
5–11tested age range
Read-aloudoption built in
The cheapest way to cut contamination.
Binly is built to plug into your existing routes and waste-stream rules — no new bins, no new trucks, just better behaviour at the lid. We're opening conversations with UK councils now for the first pilot wards.
Borough-shaped
rules engine maps to each council's waste streams and collection schedule
Pilot-ready
frontend, scanning model and rewards framework are built — looking for the first council to launch with
No new kit
residents use their existing phone, you keep your existing trucks and routes
Run a borough or county? We're looking for one or two early pilot partners.
Talk to the teamThe full thinking, written down.
Three working documents. Read in any order. The pitch deck is the 5-minute version, the whitepaper is the 30-minute version, the one-pager is the 60-second version.
Pitch deck
~ 5 min
Reward Birmingham for recycling right.
18 slides. The problem, the four-layer integrity pipeline, the £150k pilot ask, the £450k–£720k year-1 council saving at base case.
Open the deck
Whitepaper
~ 30 min
The full technical case for the pilot.
12 sections. Why prior schemes failed (named), the verification methodology layer by layer, what happens at the MRF, long-term retention, scope limits, references.
Open the whitepaper
One-pager
~ 60 sec
For investors and council teams.
One A4 page. Problem · why-now · what's shipped · ask · team. The send-before-the-meeting summary.
Open the one-pagerWorking council prep: pre-meeting brief · demo script · follow-up email templates
Try Binly. Free preview, today.
The web prototype is live in your browser right now. The iOS app — including Live Activities and home-screen widgets — is in private beta. No ads. No data sold. Just better bins.
Pre-launch. Android, App Store release, and the council reward marketplace are next on the roadmap.